We are fired up to announce that Yieldbird, the corporation acknowledged for its achievement in boosting publishers’ earnings by ground breaking programmatic promotion solutions, is now getting into the Uk industry. With a good status built from functioning with market leaders these types of as Vinted, Mediawire, and Agora, Yieldbird has a verified keep track of document of delivering fantastic outcomes for its consumers.
As on-line marketing and advertising grows, more and much more potential buyers are seeking for a way to preserve keep track of of the advert commit and optimise it. The programmatic specials permit the potential buyers to utilise supplemental focusing on selections, but also provides an additional amount of brand protection. On leading of that, because the deals are used extra and extra, some of the ideal-carrying out advertisement models are utilised almost exclusively by the programmatic discounts, since of their increased priority over open auction. Also, a person of the most effective offer types, Programmatic Guaranteed, is ready to provide the customer with certain stock availability. Since of that Yieldbird manages practically 20,000 programmatic offers and notes advancement in conditions of these transaction styles above the last 5 many years. In most conditions, the growth is about 15-25% calendar year over 12 months.
The exceptional and high quality inventory offered on Vinted is a precious asset for advertisers seeking to successfully access their focus on audience and drive business development. We are self-assured that our experience and dedication to maximising revenue for publishers will make a constructive effect on the United kingdom programmatic promotion market.
Vinted is a single of the most significant on-line C2C market in Europe, with a lot more than 80 million registered customers across 18 markets in Europe and North The united states.
On a mission to make second-hand the 1st choice, Vinted gives persons an uncomplicated way to offer and obtain secondhand garments and way of living products from each and every other, by way of an intuitive application and world wide web platform. In performing so, it can help people make additional mindful searching alternatives and lengthen the lifestyle of style objects.
“Vinted stands out from other publishers with its effective administration of both of those website and cellular app environments, which are two completely different platforms. By performing on bettering the quality of inventory, we have been capable to expand our package deal offers and obtain important profits expansion. At the identical time, the publisher is open up to revolutionary ways to technological know-how management while respecting the wants of their customers.” claims Julia Boczulińska, consumer overall performance team chief at Yieldbird.
“We’ve been doing the job with Yieldbird since 2021 and we definitely worth our close and successful collaboration with its group of specialists. Yieldbird has played a proactive job in bringing transparency to our programmatic setup and produce wonderful results” says Satya Vinnakota, director of ads small business at Vinted.
We glance ahead to operating with Uk agencies and media stores to help them accomplish their advertising and marketing targets as a result of programmatic marketing. Speak to us to discover additional about how we can enable your organization be successful in the programmatic area